Lingerie nimwe mubyiciro bike byo gucuruza byagaragaye impinduka zikomeye hamwe nigihe. Icyorezo cyihutishije uburyo bwo kwambara neza bwo kwambara, kuzana igikombe cyoroshye cya silhouettes, bras ya siporo, hamwe namakuru yoroheje yisanzuye. Abacuruzi bakeneye gutekereza no kuramba no gutandukana, kimwe no guhinduka kubiciro kugirango bagume mumikino muri iri soko rifite imbaraga.
Menya isoko iriho ubu n'amahirwe yo gutera imbere mugucuruza imyenda.
Ibyingenzi byingenzi muruganda rwimyenda
Imyenda ya 4% yimyenda yabagore igurishwa kumurongo muri Amerika no mubwongereza hamwe. Nubwo ibi bisa nkaho bidafite agaciro, ubushakashatsi buheruka kwerekana bwerekana ko icyifuzo cy’isoko ry’imyenda y’imyenda n’imigabane ku isi cyari hafi miliyari 43 z'amadolari muri 2020 bikaba bivugwa ko bizagera kuri miliyari 84 z'amadolari mu mpera za 2028.
Mu bakinnyi bakomeye ku isi mu nganda zambara imyenda harimo Jockey International Inc, Ibanga rya Victoria, Zivame, Gap Inc., Hanesbrands Inc., Triumph International Ltd, Bare Necessities, na Calvin Klein
Isoko ryimyenda yisi yose kubwoko
● Brassiere
Ick Knickers
● Imyenda
● Abandi (umwihariko: imyenda yo kuryama, gutwita, siporo, nibindi)
Isoko ryimyenda yisi yose kumuyoboro wo gukwirakwiza
Amaduka yihariye
Amaduka menshi
● Kumurongo
Inzira muri eCommerce
Mu gihe cy'icyorezo, habaye ubwiyongere bugaragara ku byifuzo by'imyenda iva mu rugo iva mu rugo ndetse n'ibicuruzwa bya zeru (bitagira ikidodo) biboneka binyuze kuri eCommerce.
Habayeho kandi guhinduka muburyo bwo kugura abakiriya. Kubera icyorezo, abagore benshi bahindukiriye kugura kumurongo kumyenda yimbere, aho bashoboraga guhitamo uburyo butandukanye. Ibyiza byubundi buryo nuko bari bafite ubuzima bwite.
Byongeye kandi, icyifuzo cyo kumva worohewe kubyerekeye ishusho yumubiri ku mucanga byatumye imyenda yo koga yo mu kibuno kinini ikundwa cyane.
Kubijyanye n'imibereho, kwiyongera gukenera kwerekana imiterere karemano yumubiri bizongera ikirenge cyisoko ryimyenda yimyenda yisi yose, kandi abakina isoko bagomba kubamo kubijyanye nubwoko bwumubiri.
Impinduka zubuzima bwabaguzi zijyanye no kongera amafaranga yinjira birashoboka cyane ko bizamura igice cyimyenda yimyambarire. Serivise yimyenda yimyenda ikubiyemo:
Impuguke zimpuguke / serivisi / gupakira
Design Igishushanyo cyiza, ibikoresho
Image Ishusho ikomeye
● Intego y'abakiriya
Isoko ry'imyenda: ibintu ugomba kuzirikana
Abaguzi benshi bagerageza kwerekana imico yabo bakoresheje imyenda, bityo, ishusho yikimenyetso ntigomba gusa no kuranga ikirango ahubwo inashyigikira kwifotoza yabaguzi. Mubisanzwe, abaguzi bagura mububiko cyangwa kugura ibicuruzwa bishyigikira kwishusho yabo.
Ku bagore, ni ngombwa kandi ko ibindi byingenzi byabo bikunda igice cyatanzwe. Ariko, guharanira ihumure no kumva umudendezo nicyo kintu cyingenzi.
Ubushakashatsi bwerekana ko abakiri bato bateze amatwi badafite ubudahemuka kandi badahubuka kandi bagatwara ibiciro. Ibinyuranye, abakiriya bageze mu kigero cyo hagati baba abizerwa iyo babonye ikirango bakunda. Ibi bivuze ko abaguzi bato bashobora guhinduka mubakiriya b'indahemuka uko basaza. Ikibazo ni iki: impuzandengo yo guhinduka ni imyaka ingahe? Kubirango bihenze, itsinda ryimyaka rigomba gutondekwa kandi rigakorana cyane kugirango rihindurwe mubakiriya b'igihe kirekire.
Iterabwoba
Iterambere rihoraho ryimyambarire yimyambarire iterwa nabagore bagura bras n imyenda yo munsi kurenza ibyo bakeneye bakeneye bitewe nubuzima bwibicuruzwa. Ariko, niba abakiriya bahinduye ubuzima buke, kugurisha bizagira ingaruka cyane.
Byongeye kandi, inzira zikurikira zigomba gusuzumwa:
● Ibicuruzwa bigomba kwitondera ishusho yumubiri igaragara mubikoresho byo kwamamaza, kuko societe igenda isaba kandi ikumva
Amahirwe
Abagore bafite imiterere ya curvier nabagore bakuru ni abaguzi bafite agaciro gakwiye kwitabwaho bidasanzwe. Ahanini ni abizerwa, bityo ibigo bigomba kubigira abaguzi biyemeje gutanga gahunda zubudahemuka, ibikoresho byitumanaho byamamaza byamamaza, hamwe nabakozi bashinzwe kugurisha babimenyereye.
Kubaho kwabaterankunga bigomba kwitabwaho. Niba abaterankunga batoranijwe neza, imbuga nkoranyambaga yoherejwe nuwabigizemo uruhare irashobora gushimisha cyane abashobora kuba umukiriya, kubafasha kumenya icyegeranyo cyikirango runaka, no kubashishikariza gusura iduka.
Igihe cyo kohereza: Mutarama-03-2023