Incamake y'isoko:
Isoko ry'imyenda ku isi ryageze ku gaciro ka miliyari 72.66 z'amadolari ya Amerika mu 2021. Dutegereje, uteganya ko isoko rizagera ku gaciro ka miliyari 112.96 z'amadolari ya Amerika mu 2027, ryerekana CAGR ya 7.40% mu 2022-2027. Twibutse ibidashidikanywaho bya COVID-19, dukomeje gukurikirana no gusuzuma mu buryo butaziguye ndetse n’ingaruka zitaziguye z’icyorezo. Ubu bushishozi bukubiye muri raporo nkumuterankunga wingenzi ku isoko.
Lingerie ni imyenda irambuye, yoroheje yakozwe mu ruvange rw'ipamba, polyester, nylon, lace, imyenda yuzuye, chiffon, satin, na silik. Yambarwa nabaguzi hagati yumubiri n imyenda kugirango irinde imyenda gusohora kwumubiri kugirango ibungabunge isuku. Lingerie ikoreshwa nkimyambarire yimyambarire, isanzwe, ubukwe, nimyenda ya siporo kugirango yongere umubiri, ikizere, nubuzima muri rusange. Kugeza ubu, lingerie iraboneka mubunini butandukanye, imiterere, amabara, nubwoko, nka knickers, shorts, thongs, bodysuits, na corsets.
Imyenda y'isoko rya Lingerie:
Kwiyongera kw'abaguzi ku myambarire igezweho ndetse n'imyenda ya siporo ni kimwe mu bintu by'ingenzi bituma isoko ryiyongera. Muri ubwo buryo, kwamamariza kwamamariza ibikorwa byo kwamamaza no kwamamaza ku mbuga nkoranyambaga nyinshi zo gukangurira no kwagura abaguzi bigira uruhare runini mu kuzamuka kw'isoko. Kuzamuka kw'ibicuruzwa no kwiyongera kw'ibisabwa ku buryo bwagutse butagira ikidodo, imikufi ya brassieres, hamwe n'imyambaro yo mu rwego rwo hejuru yamamaye mu baguzi, bituma isoko ryiyongera. Byongeye kandi, kwiyongera kw'ibisobanuro bitagira ingano na brassieres, hamwe no kwiyongera kw'ibicuruzwa by'imyenda y'imbere hagati y’imibare y’abagabo, bitera kuzamura isoko. Usibye ibi, ubufatanye bwabakora imyenda yimyenda hamwe nu munyururu wa supermarket hamwe nabagabuzi benshi mugutezimbere ibicuruzwa bikurura isoko. Kuza kw'ibicuruzwa biramba biramba bikora nk'impamvu nyamukuru itera gukura. Kurugero, ibirango hamwe namasosiyete akomeye arimo gukoresha uburyo bwangiza ibidukikije kandi akoresha ibikoresho byangiza ibidukikije kugirango akore imyenda yimyenda y’ibidukikije, igenda ikundwa cyane, cyane cyane bitewe n’imyumvire y’ibidukikije yiyongera muri rubanda. Ibindi bintu, nkibicuruzwa byoroshye kuboneka binyuze kumurongo wogukwirakwiza kumurongo wa interineti, kugabanuka gushimishije hamwe nigiciro cyigiciro gitangwa nibicuruzwa byamamaye, hamwe no kuzamuka kwimijyi no kugura imbaraga zabaguzi, cyane cyane mukarere kateye imbere, bitanga icyerekezo cyiza kumasoko kurushaho.
Igihe cyo kohereza: Mutarama-03-2023