Ingano y’isoko rya Lingerie y’abagore yari ifite agaciro ka miliyari 39.81 USD muri 2020 ikaba iteganijwe kugera kuri miliyari 79.80 USD mu 2028, ikazamuka kuri CAGR ya 9.1% kuva 2021 kugeza 2028.
Guhindura byihuse abakiriya bakeneye ibicuruzwa byimyambaro bikurura kandi bigezweho bitera isoko ryimyenda yimyenda yabagore kwisi yose mugihe giteganijwe. Byongeye kandi, ubwiyongere bw’abagore bigenga mu bijyanye n’amafaranga, kuzamuka kw’umuturage winjiza, kwihuta mu mijyi, no kuzamuka kw’imiyoboro yo kugurisha biteganijwe ko bizakomeza kuzamura isoko ry’imyenda y’abagore ku isi mu mwaka utaha. Byongeye kandi, kwiyongera kwimyambarire yimyenda yimyenda yimyenda, guhindura ibyifuzo byabakiri bato, guhanga udushya no gutanga udushya kubakiriya, ingamba zo kwamamaza no kwamamaza ingamba ziyobowe nabakinnyi bayobora isoko rya Lingerie y'abagore, hamwe n’ubucuruzi bugenda bwiyongera hamwe n’ubucuruzi bwa e-bucuruzi byose byagira uruhare kuzamuka kw'isoko mugihe cyateganijwe.
Ibisobanuro by'isoko ry'imyenda y'abagore ku isi
Lingerie ni interuro ikomoka ku ijambo ry'igifaransa, risobanura “imyenda yo munsi,” kandi ikoreshwa mu gusobanura cyane cyane imyenda yoroheje y'abagore yoroheje. Izina ryumwimerere ryigifaransa riva mwijambo lingerie, risobanura imyenda. Imyenda ni ikintu cyingenzi cyimyambaro yumugore, kandi isoko yimyenda yimyenda idasanzwe hamwe nimiterere idasanzwe igenda ihinduka hamwe nimyambarire yimyambarire. Lingerie ni ubwoko bw'imyenda y'imbere igizwe ahanini n'imyenda ya elastique. Lingerie ni ubwoko bwimyenda yabagore ikozwe muburemere bworoshye, bworoshye, silike, sheer, kandi byoroshye.
Lingerie nicyiciro cyimyambarire yabagore irimo imyenda yo munsi (cyane cyane brassieres), imyenda yo kuryama, namakanzu yoroheje. Igitekerezo cya lingerie nigitambaro cyiza cyiza cyiza cyaremewe kandi cyatangijwe mukinyejana cya cumi n'icyenda. Ijambo 'lingerie' rikoreshwa cyane mu kwerekana ko ibintu ari byiza kandi byiza. Uretse ibyo, kwambara imyenda nayo ifite ibyiza bitandukanye, nko guhisha inenge, guha umubiri imiterere ikwiye, no kongera icyizere. Ukoresheje ibikoresho nkibi, abagore bumva bisanzuye kubijyanye no guhumurizwa kwabo kandi ubuzima bwabo bworoshe. Ifasha kandi abagore kubungabunga ubuzima bwiza. Imyenda ishimisha ubuzima kandi yaremye bitangaje imyenda igira ingaruka nziza mubitekerezo no mumubiri. Imyenda ntabwo itezimbere isura yumuntu gusa ahubwo inongera icyizere no kwihesha agaciro.
Isoko ry'imyenda y'abagore ku Isi
Isoko ry’imyenda y’abagore ku isi biteganijwe ko riziyongera cyane mu gihe cyagenwe bitewe n’ukwiyongera kw’ibicuruzwa byateguwe. Kwiyongera kwamaduka atandukanye muri hypermarket / supermarket, imiterere yinzobere, no kugurisha imyenda yo kumurongo byagaragaje ihindagurika ryinganda zicuruza. Abantu bashyira imbere ihumure nuburyo bworoshye kuruta mbere hose kubera imibereho yabo ihuze na gahunda zakazi. Ibicuruzwa binini, byateguwe neza bitanga ibicuruzwa bitandukanye byerekana imyenda yimyenda n'ibishushanyo, nka bras, bigufi, nibindi bicuruzwa, byose munsi yinzu imwe, biha abaguzi amahitamo menshi. Abakiriya barashobora kandi kubona indi myenda yimbere muri aya mangazini kugirango babone ibyo basaba.
Hamwe no kwiyongera kwabakiriya kubintu byanditseho, akamaro k'abacuruzi batunganijwe batanga imyenda yimyenda yimyenda yiyongereye. Abakora imyenda yimyenda nabo bitabira iterambere ryikoranabuhanga kugirango baha abakiriya uburambe bwo guhaha. Abashoramari bahindukirira ubwenge bwubuhanga kugirango barusheho gusobanukirwa imyitwarire yabakiriya no gutanga serivisi nziza. Na none, abakiriya barashobora kwiga byinshi kubirango bitandukanye, kugereranya ibiciro, no gusuzuma ubuziranenge nkuko ibicuruzwa byateguwe bigenda byamamara, bigatuma bashobora guhitamo neza. Byongeye kandi, amasosiyete akoresha imyenda mishya nka nylon, polyester, satin, lace, sheer, spandex, silk, na pamba kugirango akemure imyenda y'imbere yoroheje kandi ifatika mubagore bakora.
Abashushanya imyenda bibanda ku mwenda ukungahaye, kudoda, guhuza ibara ryiza, amabara meza, hamwe na lace mubishushanyo byabo, bikaba bishoboka ko bizamura iterambere ryisoko mugihe cyateganijwe. Byongeye kandi, gusobanukirwa cyane bikwiye kandi bihari byafasha kuzamuka kw isoko. Isoko riteganijwe kuzamuka mugihe abantu barushijeho kumenya neza ibikwiye, abaturage imyaka igihumbi bariyongera, kandi abagore bakabona imbaraga zo kugura. Na none, kuboneka kubintu bitandukanye muburyo butandukanye muburyo butandukanye bwo gukoresha, nka siporo, kwambara ubukwe, no kwambara burimunsi, bishobora kuzamura isoko. Icyifuzo cy'abagore cyo kongera ubwiza bwabo karemano nacyo kizamura isoko ryisi yose.
Nyamara, impinduka zimyambarire yimyambarire hamwe no guhindagurika muburyohe bwabakiriya no kubitezeho, kwiyongera kumafaranga yo gukora isoko yimyenda yimyenda birabuza isoko ryimyenda yimyenda yabagore kwisi yose mugihe cyateganijwe. Byongeye kandi, igiciro kinini cyo kwamamaza ibicuruzwa no kuzamura ibicuruzwa bibangamira isoko ry’imyenda y’abagore mu gihe cyateganijwe kuko kwamamaza imyenda yimyenda mu bitangazamakuru bitandukanye bisaba uburyo bwo gutanga akazi, bigatuma izamuka ry’ibiciro by’umusaruro, bikaba ari inzitizi ikomeye ku binjira bashya kuri isoko.
Byongeye kandi, izamuka ry’ubucuruzi n’ubucuruzi bwa e-bucuruzi bizatanga inyungu zunguka ku isoko ry’isi mu mwaka utaha. Byongeye kandi, ingaruka zimbuga nkoranyambaga, itangwa rishya rigamije abakiriya, guhindura ibyifuzo byabakiri bato, guhanga udushya, hamwe ningamba zo kwamamaza no kwamamaza ingamba zamamaza abakinyi bambara imyenda bizatanga amahirwe yo kuzamuka kwaguka kw isoko mumwaka utaha.
Igihe cyo kohereza: Mutarama-03-2023